Chanel   is  French fashion house which was founded by the couturier Gabrielle "Coco" Chanel, very well established in haute couture specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others). She gained the name Coco while maintaining a career as a singer at a cafe in the France. Chanel has catered  tastes in items that is simple suits, dresses, women pants, and costume jewelry. Coco Chanel's vision was to replace such opulent sexy pieces with items which conveyed casual elegance. Today, Chanel is most famous for the little black dress. According to Forbes the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the  grandsons of the  Chanel partner Pierre Wertheimer.

The company has had many high-profile celebrities as spokes models including Ines de la Fressange Catherine Deneuve (1970s and 1980s Chanel No. 5 spokes model) Carole Bouquet (1990s Chanel No. 5 spokes model), Vanessa Paradis (spokesmodel for Coco Perfume) Nicole Kidman (early 2000s Chanel No. 5 spokes model), Anna Mouglalis (2006 Chanel Allure Sensuelle spokes model). Audrey Tautou (current Chanel No.5 spokes model), Keira Knightley (current spokes model for Coco Mademoiselle). Most famously Marilyn Monroe (1950s Chanel No. 5 spokes model) pictured splashing herself with Chanel No. 5. The image is certainly the most famous of all Chanel advertisements and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model. Marilyn Monroe brought this perfume to fame.